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Blogging for Business

1/19/2021

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Why blog?
I'm so glad you asked.
It seems like a lot of effort right?
You have to come up with a topic, get your writers hat on and create a little masterpiece.
In fact, its actually just a matter of tapping into your field of business/genius and talking about anything related to your business and of value to your potential customers.
Your goal should be to establish yourself as a resource in your chosen niche and to give your readers something useful. Besides that, your goal is to drive traffic to your website and increase sales.
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Share on Social
Choose 2-3 social media platforms that you want to focus on and share your blog, promote your blog, share excerpts. Your accounts should have:
  • Your Logo
  • Branding (consistent colors, fonts, imagery)
  • Consistent profile descriptions
  • Links to your website
  • Regular updates with new content and other relevant posts
To be noticed on social media, you have to be present. You must be active, sharing your content (and others’), following relevant pages, engaging with people in your community, and starting conversations targeted at your audience.
To get blog traffic through social media referrals, you should share any new articles in the form of a post, but be sure to attach the right sized images as social media sharing dimensions vary by platform.
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You want to ensure your efforts do not go unnoticed and this is where your SEO comes in.
Search Engine Optimisation is one of the biggest time commitments you can make to your blog, but its so worth the efforts. It is one of the most reliable long-term traffic drivers when used correctly.

Research relevant, high-volume keywords, incorporate them within your headlines, body content and images, learn your competition and outrank them, understand your domain authority and create content around specific topics and keywords, create epic content… and search engines like Google will treat you well.
Include lots of beautiful imagery, internal and external links and keyword rich headings.

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Blogging services Byron Bay, Marketing services Byron and Tweed, Northern Rivers marketing services, Digital consultant Gold Coast, Public Relations Services, Branding Sydney, Branding Gold Coast, Branding Byron Bay, Branding Melbourne, Branding Brisbane, Branding Tasmania, Branding Perth, Product Photography Byron Bay, Product Photography Gold Coast, Product Photography Brisbane, Product Photography Melbourne, Social Media Marketing Sydney, Social Media Marketing Byron Bay, Social Media Marketing Perth, Social Media Marketing Gold Coast, Social Media Marketing Brisbane, Social Media Marketing Tasmania.
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Brand Strategy

1/19/2021

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" Branding is ultimately not what you say but who you choose to be. Choose wisely".

A beautifully designed visual identity doesn't just support a brand, it elevates it. It instantly communicates who you are, what you are about and your ethos.
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* Your brand is who YOU are.
* It’s the clothes you wear, the way you speak and what you have to say.
* It’s your tagline, your standards and your integrity.
* Logo, Avatar and typography
* Content, hashtags and imagery
* Props, styling and location.
* Website and social media.​

But most importantly it's how you show up as a person.
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Define your brand through your  brand values – what are the values and beliefs of your brand?

* Identify your strengths – what sets you apart from your competitors?
​Define your USP (unique selling point).

* Know your target audience – who do you want to reach with your business or services, who is your ideal customer?

* Create your brand story – how do you tell people what you do and why you do it?

* Stories give a brand personality and provides an emotional connection with your audience.


Create a brand message - A clear and concise statement that explains what you do, who you do it for or how you do it.

You want to make sure that your brand message is integrated in all that you do. Your website copy, your social media posts, emails to your email list etc… Ensure it’s consistent across the board.
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* Design your look – How do you represent yourself visually?

* Does your aesthetic communicate your story and values?

* Establish a font and colour palette for your brand that would appeal to your ideal audience.

* Be consistent – Is your branding consistent across all your platforms?
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It doesn't matter where you're located as we service the whole of Australia, from Tassie to Sydney, Melbourne to Perth, Gold Coast to Darwin, Byron Bay marketing services, Digital Consultant Byron Bay, or anywhere else in the Byron or Tweed Shire...
for all your branding, content creation and public relations contact Atmosphere Byron Bay.
Beautiful brand style guides above created by our very talented designer Amanda Bennett - Rubi Creations Digital
Brisbane Marketing, Branding Sydney, Branding Gold Coast, Branding Byron Bay, Branding Melbourne, Branding Brisbane, Branding Tasmania, Branding Perth, Product Photography Byron Bay, Product Photography Gold Coast, Product Photography Brisbane, Product Photography Melbourne, Social Media Marketing Sydney, Social Media Marketing Byron Bay, Social Media Marketing Perth, Social Media Marketing Gold Coast, Social Media Marketing Brisbane, Social Media Marketing Tasmania. Digital Consultant Byron Bay, Marketing Byron Bay, Tweed Design Agency, Social Media Management.
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