Blogging for Business

Why blog?
I'm so glad you asked.
It seems like a lot of effort right?
You have to come up with a topic, get your writers hat on and create a little masterpiece.
In fact, its actually just a matter of tapping into your field of business/genius and talking about anything related to your business and of value to your potential customers.
Your goal should be to establish yourself as a resource in your chosen niche and to give your readers something useful. Besides that, your goal is to drive traffic to your website and increase sales.

Share on Social
Choose 2-3 social media platforms that you want to focus on and share your blog, promote your blog, share excerpts. Your accounts should have:

• Your Logo
• Branding (consistent colors, fonts, imagery)
• Consistent profile descriptions
• Links to your website
• Regular updates with new content and other relevant posts

To be noticed on social media, you have to be present. You must be active, sharing your content (and others’), following relevant pages, engaging with people in your community, and starting conversations targeted at your audience.
To get blog traffic through social media referrals, you should share any new articles in the form of a post, but be sure to attach the right sized images as social media sharing dimensions vary by platform.

You want to ensure your efforts do not go unnoticed and this is where your SEO comes in.
Search Engine Optimisation is one of the biggest time commitments you can make to your blog, but its so worth the efforts. It is one of the most reliable long-term traffic drivers when used correctly.
Research relevant, high-volume keywords, incorporate them within your headlines, body content and images, learn your competition and outrank them, understand your domain authority and create content around specific topics and keywords, create epic content… and search engines like Google will treat you well.
Include lots of beautiful imagery, internal and external links and keyword rich headings.

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